Scott Harriman, Sr. Interactive Advertising Designer-User Experience at AutoTrader.com wrote an article focused on publisher-side considerations for takeover ads. The article, published by User Experience Magazine yesterday, discusses page takeover design best practices – and the value of having a UX design team involved throughout the creative process.
We are proud to partner with AutoTrader for their complex takeover executions, and truly applaud the steps they are taking to ensure advertisements are not an intrusion. Well done Scott and team!
Read the full article here: http://www.usabilityprofessionals.org/uxmagazine/better-page-takeover-ad-design/
The post AutoTrader’s Look at Better Page Takeover Ad Design appeared first on PointRoll | Do More with Digital.
